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The coupon is a tactical failure


9 posts in this topic

Posted

Here we go:

  1. The coupon book is difficult to notice: Seriously when people press F3 their attentions are on the left side where all the stuffs are listed. I rarely look at the TOP RIGHT at all unless I am buying outfit. This eye behavior is well-known in modern day (Google is the one to blame). Is there anyone knows about these marketing practices at Kakao??? 
  2. The coupon is difficult to grasp: Okay there is no description in-game about how to apply. First you need to click on the coin icon then click on the window that appears. Do it otherwise and nothing happens! Oh, the coupon is one-time use and will not work with cart. SOMEONE GOTTA BE THE GUINEA PIG in the first place. A lot of my guild members bite the bullet this way. 
  3. 20% one-time why? I know you have your margin and the discount will affect your sales volume to keep the profit. Yet seriously? How many people were online last night? All the channel was crowded and I bet so many were eager to spend huge sum of money in celebration. And Kakao decided to sabotage their own opportunity at the RIGHT MOMENT when numerous customers were online!!! The server got merged and it was the most crowded moment since launch. They blew it up...

I know I know there will be more coupon to come. Opportunity, however, will not. Kakao can still make it up by releasing more coupons soon, else the hype dies down and more dissatisfied customers will spent their money elsewhere. This is the age of competing for customer experience not the old industrial mass production advantage. Please make the people happy with their purchase. 

Thank you.

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Posted

I would say 1 and 2 are personal problems :D

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Posted

They have even introduced GUI stuff that reminds you to purchase pearl items, which you have to turn off in the settings.

I think they know pretty well how to place things when they want to make sure the player should see them ;-)

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Posted

tfw I didn't realize the coupon was a one-time use and I spent it on a premium horse appearance coupon

giphy.gif

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Posted

I like the part where they hype that you can use a coupon on a sale item, but then give the coupon an expiration date and—shockingly—only have a single, old item on sale during that period.

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Posted

Yeah...... 20%.... and expire after 12 !!!!!!!!! Days.....that is a sky-rocking  marketing failure.

But its Kakao.... most Greedy Company in History....

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Posted

Sales of items in the store don't really save you money. You still need to buy Daum Cash which are at fixed tiers. You will have to spend lots of money to save money as the pearl store items don't add up perfectly with daum cash tiers. Basically a one time small percent discount won't bring down the cost to the next lowest daum cash tier payment option. It's a nasty tactic, fitting with Daum's greedy ways. 

 

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Posted

Well its a pretty safe assumption to assume that its one time use

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Posted

Gots a bunch of pearls and nothing to buy...Well, Ill buy one outfit to use the coupon, but other than that Ill just snuggle em!

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